Transforming Construction Sites with Hoarding Graphics
You've probably walked past a construction site and barely noticed the blank plywood walls, but adding hoarding graphics can completely change that experience intended for everyone passing by. Instead of a dusty, noisy eyesore which makes a neighborhood look like a work within progress, those edge fences can in fact turn out to be a massive painting for something fairly cool. It's one of those rare instances in which a legal requirement—putting upward a safety barrier—turns into a golden opportunity for branding and storytelling. ...